Customer Service Automation for Ecommerce | Nousu

Customer service automation

Automate the questions that fill your queue, end to end

Most automation answers part of a question and leaves the follow-up for your team. Nousu takes the whole job. 'Where is my order?', returns, and cancellations make up 30 to 50% of a store's queue. Automate exactly those first: the customer gets the tracking answer, the label, or the cancellation, and your team gets the exceptions.

Nousu helpdesk with AI conversations for an online store
  • Targets the topics that are 30 to 50% of a store's queue.
  • Handles each topic end to end: answer sent, label created, conversation closed.
  • Merchants typically automate 50 to 70% of routine tickets within the first 90 days.
  • Refunds and anything above your thresholds always wait for your approval.

The short answer

Customer service automation for a store starts with the queue mix. 'Where is my order?', returns, and cancellations are 30 to 50% of incoming questions. Nousu automates those topics end to end, checking live order data and completing the action, while your team keeps approval rules for sensitive steps like refunds.

What this solves

Fewer repeat questions, more grip on your queue

Start from your queue mix

A blanket promise about resolution rates says nothing about your store. Nousu starts from what your customers actually ask. Order status, returns, and cancellations come first because they repeat constantly and follow rules you can write down.

  • 'Where is my order?' answered from live tracking data
  • Returns with the label created on the spot
  • Cancellations inside the window you set

Automate the whole ticket

Half-automation creates work. A reply that links to your return policy still ends with your team creating the label. Nousu completes the step the customer needs and logs it, so an automated conversation is a closed conversation.

  • Action completed, conversation closed
  • Every step logged and reversible
  • Exceptions routed to your team with context

The honest ramp

Expect a ramp and plan for it. Merchants typically automate 50 to 70% of routine tickets within the first 90 days. Week one runs lower while you review drafts in copilot mode. The share grows as proven topics move to autopilot.

  • Copilot mode first, autopilot when earned
  • Weekly review of what the agent handled
  • Thresholds you tighten or loosen anytime

How it works

From store connection to reliable answers

  1. 01

    See your queue mix

    Connect your store and find out which topics actually fill your queue.

  2. 02

    Automate the top three topics

    Turn on order status, returns, and cancellations with rules you set yourself.

  3. 03

    Review and expand

    Check the log weekly, close the gaps, and add topics as results hold up.

Frequently asked questions

Which support topics should a store automate first?

Order status, returns, and cancellations. Together they are 30 to 50% of a typical store's queue, they repeat all day, and they follow rules you can write down. Automating those three end to end beats spreading thin automation across everything.

How much of my customer service can I automate?

Merchants typically automate 50 to 70% of routine tickets within the first 90 days. Week one runs lower, because you review drafts before they go out. The share grows as you move proven topics to autopilot. The exact number depends on your queue mix.

Will automation send wrong answers to my customers?

Every answer is grounded in live order data from your store, and you decide when anything goes out without review. Start in copilot mode, check the log, and only widen the rules for topics that hold up.

What happens to questions the automation cannot handle?

They land with your team in the shared inbox, with the full conversation and the order details attached. Nobody re-asks the customer for an order number.

Do I need to build flows or decision trees?

No. Nousu learns from your catalog, policies, and order data. You set the rules and thresholds, like the refund amount that always needs approval, instead of drawing flowcharts.

See which questions Nousu can take over

Connect your store, test with real customer questions, and keep control over replies and handoffs.

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