Which support topics should a store automate first?
Order status, returns, and cancellations. Together they are 30 to 50% of a typical store's queue, they repeat all day, and they follow rules you can write down. Automating those three end to end beats spreading thin automation across everything.
How much of my customer service can I automate?
Merchants typically automate 50 to 70% of routine tickets within the first 90 days. Week one runs lower, because you review drafts before they go out. The share grows as you move proven topics to autopilot. The exact number depends on your queue mix.
Will automation send wrong answers to my customers?
Every answer is grounded in live order data from your store, and you decide when anything goes out without review. Start in copilot mode, check the log, and only widen the rules for topics that hold up.
What happens to questions the automation cannot handle?
They land with your team in the shared inbox, with the full conversation and the order details attached. Nobody re-asks the customer for an order number.
Do I need to build flows or decision trees?
No. Nousu learns from your catalog, policies, and order data. You set the rules and thresholds, like the refund amount that always needs approval, instead of drawing flowcharts.